Those unis really are terrible.
Well isn’t that clever? Spanish soccer team Getafe debuted their new uniforms earlier this week. While the design is fairly ho-hum, save the gigantic Burger King logo splashed across the front, the team’s hamburger-peddling sponsor has really scored with another marketing gem. On the inside of the jersey. That’s right. The inside of these Joma-designed duds come equipped with an inverted image of the King. No, not Elvis — we’re talking about that crazy one from all the BK commercials that somehow freaks a lot of people out. I love him. And I love the fact that Getafe’s goalscorers this season of flipping their shirt up and donning the King’s visage over their own. What a classy blue-blood move on the team’s part.
I think they are on to something.
OK so maybe I forgot for a little while with the NBA on its yearly break, but gee wiz that LeBron James is a silly one. For the release of the Nike LeBron Zoom VI The Swoosh has teamed up with The King to make what is clearly one of the more entertaining footwear spots we’ve seen in some time. Looks like Bron-Bron will rake in a ton more money with this one.
I just love love love this commercial. We need more like this.
My boy Dave O hipped me to Johnny Cupcakes a while back, amused (as was I) with the bakery-themed store on Boston’s famed Newbury Street. O yeah, and they also design some pretty fresh shtuff. Well Johnny Cupcakes is officially moving to the West Coast soon, opening a new store on Melrose Ave. in LA on August 2 (big party, we hear). Here Johnny gives us an update on the construction of the Los Angeles shoppe. Really like the cool vintage feel going on here. Check it out and let me know what you think.
Simply brilliant. Especially for an Arsenal fan.
The rapper Jay-Z has teamed up with fellow African-American enterpeneur Steve Stoute to launch Translation Advertising in New York City. The company’s aim is to create advertising that caters to multi-cultural consumers without alienating them. Given his popularity, Jay-Z may very well be onto a new trend in advertising: marketing intelligently to groups who have previously been either misunderstood or ignored altogether. Like Jay-Z says, “we don’t walk into the store and hit the breakdance moves.” Let’s hope that this lays he groundwork for bridging the gap between corporate America and the urban society that it so obviously and desperately seeks to tap.
Article from The New York Times.