Well isn’t that clever? Spanish soccer team Getafe debuted their new uniforms earlier this week. While the design is fairly ho-hum, save the gigantic Burger King logo splashed across the front, the team’s hamburger-peddling sponsor has really scored with another marketing gem. On the inside of the jersey. That’s right. The inside of these Joma-designed duds come equipped with an inverted image of the King. No, not Elvis — we’re talking about that crazy one from all the BK commercials that somehow freaks a lot of people out. I love him. And I love the fact that Getafe’s goalscorers this season of flipping their shirt up and donning the King’s visage over their own. What a classy blue-blood move on the team’s part.
I think they are on to something.